Flooring America launches an innovative marketing-and-merchandising initiative to counter balance the slow-growth flooring economy.  Hundreds of national flooring store owners and managers gather January 7 – 9th for the Flooring America/Flooring Canada Winter Convention held in the George R. Brown Convention Center, where Vision 2008 will be unveiled.

The credit crunch and the flood of housing inventory, has created “a perfect storm” for the retail industry, says Vinnie Virga, president of the retail co-op Flooring America and Flooring Canada (FA/FC).

His company, however, remains proactive, implementing a five-year strategic plan, Vision 2008, that Virga describes as “challenging all perceptions” of how to sell flooring at the retail level.

My Flooring America, located at 16800 Texas Avenue in Webster, Texas is the first to unveil the store re-design initiative.

Flooring convention store owners and managers will be bused to the Webster My Flooring America store on Monday, January 7th via police escort to see this ultimate shopping experience showroom. The Vision 2008 concept will change the way Houston and the world will view the flooring industry.

The retail market has changed and Flooring America is bringing back old values to a new look.  Vision 2008 creates a social setting filled with friendly people and is a place for inspiration and fun.  The best customer centric companies today are following this approach.  Flooring America partners with the consumer to help them realize their dreams in their home design.  This store re-design was created to help FA/FC members capture market share.

About Flooring America and Flooring Canada:
Flooring America (FA) and Flooring Canada (FC) is a division of CCA Global Partners, the world’s largest flooring group.  With a sales volume of $1.65 billion, FA and FC comprise more than 580 member-owned floor-covering stores throughout the U.S. and Canada.  Flooring America and Flooring Canada provide members with exclusive brands and unique warranty programs, comprehensive multimedia-advertising programs, complete showroom-merchandising packages, plus sales and management training.

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Flooring America and Flooring Canada logos and Vinnie Virga’s photo can be downloaded at www.weintraubadv.com/fame.