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About Houston Business.com™
Welcome to HoustonBusiness.com™, Houston's Address for Doing Business™. HoustonBusiness.com™ is owned by a Houston-based marketing and media company headed by two local businessmen: Kevin J. Price and Henry J. Fasthoff, IV. HoustonBusiness.com™ offers all businesses, large and small, the opportunity to strategically position themselves before the eyes of Houston-area businesses and consumers (that’s “money-spenders”) by covering the full spectrum of marketing media: Internet, radio, television, outdoor, print, and email.
1. Internet
The number one advantage of our site is its name: HoustonBusiness.com™. Every day, thousands of Internet users search the Internet using the search phrase “houston business” (or something similar). By tapping into the strength of HoustonBusiness.com’s™ Online Marketing Division, since taking over the site December 2003 the website traffic to HoustonBusiness.com™ has increased exponentially.
a. Mission-Critical Content & Information
The HoustonBusiness.com™ site contains extensive useful information and content that is critical to the success and progress of Houston area businesses. We provide articles written by local area experts and commentators on finance, business, sales, insurance, legal, and other related issues; news feeds focusing on business news; a business calendar on which visitors may post their business events; business magazines at up to 90% off the cover price; and a business classified ads section, among many other features.
b. Business Directory Structured by Neighborhood & Category
The HoustonBusiness.com™ Directory is divided into different “Business Neighborhoods.” This unique feature will allow small business owners who operate only in a single location, and who usually have small advertising budgets, to advertise in a very specific location. Prospective customers searching the site will be able to find single-location small businesses due to the neighborhood directory feature. This feature is incredibly important to business advertisers. After all, a customer in Sugar Land is not likely to drive to The Woodlands or Pasadena to make purchases due to the extraordinary driving distances and travel times. The Business Neighborhood feature is also important to larger businesses that operate in multiple areas because they will be able to list each of their locations, rather than having to rely on a single listing in an area clear on the other side of the Houston metroplex.
c. Exclusive Sections Devoted Advertisers
HoustonBusiness.com™ has five sections that showcase HoustonBusiness.com™ advertisers that are currently running advertisements in our other media: On Radio, On Television, In Print, Outdoors, and the Houston Business Review newsletter. Each of these sections is devoted exclusively to featuring businesses that are simultaneously running television, outdoor, radio, print, and/or newsletter advertisements in conjunction with HoustonBusiness.com™, along with pricing and advertising information that describes how companies can take advantage of our multimedia marketing and advertising program.
2. Radio
Mr. Kevin Price, host of the Houston Business Show that airs on Sundays at noon on AM 650, is one of the principals of the company that owns HoustonBusiness.com™. HoustonBusiness.com™ is the flagship sponsor of the Houston Business Show and the site receives daily radio promotion on AM 650, as well as promotion during every segment of the Houston Business Show.
3. Outdoor
HoustonBusiness.com™ has three highly visible billboards in heavily populated areas around Houston. Each of the three billboards features the HoustonBusiness.com™ name, logo, and color scheme, and features dynamic advertisements-by-the-day using the HoustonBusiness.com™ Dynamic Billboard System™. Approximately 390,000 vehicles pass by our billboards every day. HoustonBusiness.com™ advertisers are offered the opportunity to purchase daily advertising on the billboards that will allow them to create an even greater marketing synergy in conjunction with their Business Directory listings on HoustonBusiness.com™.
4. Television
HoustonBusiness.com™ offers inexpensive television commercial campaigns that reach more than 2,000,000 (two million) people in more than 784,000 homes in the Houston area. One campaign format consists of 100 30-second commercials run over a 30-day period. In order to obtain the incredibly low rates we are able to offer, three businesses share the cost of the advertisement. Each advertiser is featured on each commercial for approximately 10 seconds. The stations that may air the commercials include some of the most popular cable channels: ESPN, ESPN2,
A&E,
Fox News Channel,
Fox Sports,
CNN,
USA Network,
FX, CNBC, Bravo, MTV, History Channel, Comedy Central, CNN Headline News, VH-1, TBS Superstation, Spike TV, Sci-Fi Channel, Weather Channel, TV-Guide channel
The Discovery Channel,
BET,
E! Entertainment,
The Learning Channel,
Nick at Nite,
Nickelodeon,
The Food Network,
Galavision,
Fox Sports World Español,
The Travel Channel.
5. Houston Business Review Newsletter
HoustonBusiness.com™ emails a weekly newsletter to numerous people who have opted in and subscribed to the newsletter. It contains useful business and marketing information, and every issue promotes several of the HoustonBusiness.com™ advertisers and companies listed in the HoustonBusiness.com™ Business Directory. The newsletter can also be read online at the HoustonBusiness.com™ website.
HoustonBusiness.com’s™ Sponsorship of Sports Teams, Festivals & Events
HoustonBusiness.com™ is always looking for opportunities to sponsor and support local events, festivals, shows and sports teams. Some of our current sponsorships include deals with the Houston Stealth of the National Women’s Basketball League; the Beaumont Drillers of the National Indoor Football League; and Jane Goodall’s and Erin Brockovich’s lectures produced by Unique Lives & Experiences, presenters of North America’s foremost women’s lecture series.
Compare Us to other “citybusiness.com” Sites
So many dotcom companies have failed; why should I advertise with this one? First, to paraphrase Mark Twain, rumors of the death of the Internet were greatly exaggerated. Second, we’re not a pure “dotcom” company. Yes, our flagship advertising vehicle is our namesake website, but we are a full-fledged marketing and media company offering businesses promotion opportunities online, on radio, on television, outdoors, and in print.
Website addresses such as HoustonBusiness.com™ are popular around the country. For example, Crain’s Communications, Inc., publisher of Advertising Age, TelevisionWeek, Investment News, Autoweek, and B2B trade publications (to name just a few) owns NewYorkbusiness.com, LosAngelesbusiness.com, Chicagobusiness.com, Clevelandbusiness.com, and Denverbusiness.com, among others. Some of these sites provide content similar that offered by the Houston Business Journal. But, none of these sites provides a business directory where people looking for local businesses can find them, nor do they provide support for their site with radio, television, and outdoor advertising.
A comparison between the services offered by HoustonBusiness.com™ to those of “citybusiness.com” sites illustrates why HoustonBusiness.com™ is superior:
| City Site |
Online Directory |
Radio Support |
TV Support |
Outdoors Support |
| HoustonBusiness.com |
YES |
YES |
YES |
YES |
| NewYorkBusniess.com |
NO |
NO |
NO |
NO |
| ChicagoBusiness.com |
NO |
NO |
NO |
NO |
| DetroitBusiness.com |
NO |
NO |
NO |
NO |
| ClevelandBusiness.com |
NO |
NO |
NO |
NO |
About the Principals
Kevin Price, who hosts the Houston Business Show (Monday at 1:00 p.m. on AM 650), and is the publisher of the Houston Business Review, is an award-winning author of several books, including Empowerment to the People, a best seller in the public policy market. He has been on several national radio and television programs as a guest or host. He traveled numerous times to Eastern Europe and the former Soviet Union conducting seminars on how to convert their economies to free markets. Mr. Price has twice been published in Vital Speeches of the Day and has twice received the prestigious George Washington Honor Medal from the Freedoms Foundation at Valley Forge. He has two decades of experience as a talk radio show host and has hosted a program continuously over the last six years. In addition, Mr. Price is the founder and President of the Benefits Division, a leader in the insurance industry. Mr. Price is a former Aide to a United States Senator (Gordon Humphrey, R-NH) and worked as a policy analyst for some of the country’s leading think tanks. During this time he was chosen as an Outstanding Young Man of America, an award that goes to only a small group of individuals each year. He holds a B.A. degree with honors in economic history from Abilene Christian University.
Henry J. Fasthoff, IV is a shareholder with the Houston-based business law firm of Stumpf Craddock Massey Farrimond. Mr. Fasthoff's practice areas include intellectual property litigation, entertainment litigation, intellectual property licensing and transactions, commmercial litigation, technology law, and other areas of business law. He represents corporate clients and individuals on a wide variety of these and other issues in state and federal trial courts, appellate courts, regulatory agencies, and international judicial organizations such as the World Intellectual Property Organization. Mr. Fasthoff is the author of several well-received articles, including Surviving Internet Service Provider Laws & Regulations (2001) and Are You The Master of Your Domain? Enforcing Trademark Rights Online Through the ICANN Domain Name Dispute Resolution Policy & The Anticybersquatting Consumer Protection Act (2000). He is a current or former member of The Houston Lawyer Editorial Board, 2003-2004; SMU Computer Law Review & Technology Journal, State Bar Liaison, 2003-2004; Board of Advisors, SMU Law School Computer & Tech Law Symposium; Law & The Media Committee, Houston Bar Association, Council Member 2003-2004; Entertainment & Sports Law Section, Houston Bar Association, Council Member 2003-2004; Computer & Technology Law Section, State Bar of Texas, Council Member 2002-2004. Mr. Fasthoff earned his Juris Doctor degree from the University of Houston Law Center in 1997, and earned his Bachelor’s of Science degree from Florida State University in 1994 with a double major in Political Science and History, graduated from the Honors Program in Political Science.
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