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HOUSTON BUSINESS REVIEW
TUTORIAL ON SELLING YOUR BUSINESS: “Valuation - Earnings and Multiples” Part III By Ralph Fain
Ralph Fain is a principal in the brokerage firm, R/Fain Group. Mr. Fain also has over 20 years of broad business experience with Fortune 500 companies. R/ Fain Group is a professional business brokerage firm which confidentially represents the interests of various sellers and buyers. Each week Mr. Fain will give tips on Business Brokering, and how to sell your business.
As discussed in our last article, there are 3 or 4 common “earnings” figures which are utilized in “multiples” and business valuations. These are Net income, EBIT (Earnings Before Interest and Taxes), EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) and SDCF (Seller’s Discretionary Cash Flow) or ODCF (Owner’s Discretionary Cash Flow) – ref HBR Oct 05 Issue No. 3, “Valuation – Earnings and Multiples – Part II).
Due to the significant impact on a company’s valuation (and hence sales/purchase price), it is critical that sellers and buyers of businesses understand which “earnings” figure is utilized when someone tells you “the business is priced at only @ 2.5 X earnings” – see also Note (1) below. The difference between 2.5 X earnings and 2.5 X “earnings” can be a significant amount as the following example illustrates.
Example: Company has Net Income of $200,000/yr (remember Net Income is the net profit after deducting all expenses of the business including owner’s salary, interest expense, taxes, etc – ref Oct 05 Issue No. 3 above for additional detail. Owner’s salary/ benefits/”perks” were $250,000, depreciation was $60,000, amortization was $30,000, interest was $60,000, taxes were $90,000 and there was a one time non-recurring expense of $70,000 (moving expense). The owner of the business had heard from his associates that the industry valuation standard for companies similar to his was 2.5 X “earnings” and thus he wanted to establish his company’s sales price according to this industry standard or rule of thumb. Note the impact on the valuation (sales price) of the different “earnings” figures as a result of the application of the industry standard.
Earnings Calculated
Type Amount Multiple Sales Price
Net Income 200,000 2.5 500,000
+ Interest 60,000
+ Taxes 90,000
EBIT 350,000 2.5 875,000
+ Depreciation 60,000
+ Amortization 30,000
EBITDA 440,000 2.5 1,100,000
+ Owner’s Salary/et al 250,000
+ One time non-recurring chg. 70,000
SDCF 760,000 2.5 1,900,000
When the owner stated he wanted 2.5 X “earnings” for his company, what earnings figure did he have in mind? Did he understand the impact of using different “earnings” figures to arrive at a sales price? Probably not. As you can see, although a 2.5 “multiple” is certainly within a normative range, the specific earnings figure utilized has a profound and significant effect on the sales/purchase price.
The lessons here are – beware of industry “rules of thumb” and industry standards as your sole pricing criteria as they can cost you substantial dollars (the difference in the sale price in the above example could be $1.4MM – a significant number!) and know which “earnings” figure you are working with in the specific and know how the “earnings” figures and “multiples” are defined and derived in industry calculations. Having this understanding (or better yet, working with a broker who possesses this and other valuable and comprehensive knowledge) will save you much time and money.
Our next article will deal with the same set of facts and circumstances as the above but from a slightly different perspective; it also will emphasize the critical nature of “multiples” and “earnings” and their impact on business valuations.
See you next time in this same space for our next article. As always, should you have any questions or require additional information please feel free to contact the R/ Fain Group at 832-646-0832 or via our web site.
Note (1) – Note also that equally as critical is for all parties to have a complete and detailed understanding and agreement as to exactly and specifically what is to be sold/purchased – ref HBR Sept 05 Issue No. 1, “Valuation – What’s It Worth – Part I”.

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Ralph Fain Archive
- Buying a Franchise – Part 2 (March 2007, Issue No. 3, Thursday Edition)
- Buying a Franchise – Part 1 (March 2007, Issue No. 2, Thursday Edition)
- The 12 Step Process (August 2006, Issue No. 4, Thursday Edition)
- “More Fundamentals on Selling” – Non-Competes and Earn-outs (July 2006, Issue No. 2, Thursday Edition)
- “More Fundamentals on Selling” – Part III (June 2006, Issue No. 3, Thursday Edition)
- “More Fundamentals on Selling” – Part II (June 2006, Issue No. 1, Thursday Edition)
- “More Fundamentals on Selling” – Part I (May 2006, Issue No. 1, Thursday Edition)
- “Asset Purchase vs Stock Purchase” – Part II (February 2006, Issue No. 1, Thursday Edition)
- “Asset Purchase vs Stock Purchase” – Part I (January 2006, Issue No. 4, Thursday Edition)
- “Other Factors to Consider When Selling” – Part II (January 2006, Issue No. 4, Thursday Edition)
- “Other Factors to Consider When Selling” – Part I (January 2006, Issue No. 3, Thursday Edition)
- “Sale Structure – Stock Sale” Pros and Cons (January 2006, Issue No. 2, Thursday Edition)
- “Sale Structure – Asset Sale” Pros and Cons (December 2005, Issue No. 5, Thursday Edition)
- “Selecting A Business Broker” (December 2005, Issue No. 3, Thursday Edition)
- “Earnings and Multiples” Part IV (December 2005, Issue No. 1, Thursday Edition)
- “Earnings and Multiples” Part III (November 2005, Issue No. 4, Thursday Edition)
- Earnings and Multiples” Part II (October 2005, Issue No. 3, Thursday Edition)
- Earnings and Multiples” Part I (October 2005, Issue No. 2, Thursday Edition)
- “Valuation – What’s My Business Worth” Part II (September 2005, Issue No. 2, Thursday Edition)
- “Valuation – What’s My Business Worth” Part I (September 2005, Issue No. 1, Thursday Edition)
- Preparing Your Business for Sale/Enhancing Value – Summary (August 2005, Issue No. 3, Thursday Edition)
- "Enhancing Value – Financial Perspective Part VII" (August 2005, Issue No. 2, Thursday Edition)
- "Enhancing Value – Financial Perspective Part VI" (August 2005, Issue No. 1, Thursday Edition)
- "Enhancing Value – Financial Perspective Part V" (July 2005, Issue No. 4, Thursday Edition)
- "Enhancing Value – Financial Perspective Part IV" (July 2005, Issue No. 2, Thursday Edition)
- "Enhancing Value – Financial Perspective Part III" (July 2005, Issue No. 1, Thursday Edition)
- "Enhancing Value – Financial Perspective Part II" (June 2005, Issue No. 4, Thursday Edition)
- "Enhancing Value – Financial Perspective Part I" (June 2005, Issue No. 2, Thursday Edition)
- “Preparing Your Business For Sale – Part IV(B)” (May 2005, Issue No. 4, Thursday Edition)
- “Preparing Your Business For Sale – Part IV(A)” (May 2005, Issue No. 1, Thursday Edition)
- “Preparing Your Business For Sale – Part III” (April 2005, Issue No. 4, Thursday Edition)
- “Preparing Your Business For Sale – Part II” (April 2005, Issue No. 3, Thursday Edition)
- “Preparing Your Business For Sale” (April 2005, Issue No. 2, Thursday Edition)
- Tutorial on Selling Your Business “Why Am I Selling”? (March 2005, Issue No. 5, Thursday Edition)
- Why a Business Broker (March 2005, Issue No. 3, Thursday Edition)
- Buying and Selling Businesses (and Related Topics) (March 2005, Issue No. 2, Thursday Edition)
- Who Is Ralph Fain? (March 2005, Issue No. 1, Thursday Edition)
- Utilizing A Broker, Benefits To Seller (February 2005, Issue No. 4, Thursday Edition)
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