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HOUSTON BUSINESS REVIEW
TUTORIAL ON SELLING YOUR BUSINESS: “Valuation - Earnings and Multiples” Part II By Ralph Fain
Ralph Fain is a principal in the brokerage firm, R/Fain Group. Mr. Fain also has over 20 years of broad business experience with Fortune 500 companies. R/ Fain Group is a professional business brokerage firm which confidentially represents the interests of various sellers and buyers. Each week Mr. Fain will give tips on Business Brokering, and how to sell your business.
In our last article we discussed the concept of “multiples” and the care and caution which must be exercised in their utilization. As we noted in that article, industry rules of thumb and “cookbook” formulas tend to be broad and simplistic and sole reliance upon same for business valuations can lead to costly mistakes.
As an example, consider the following:
Car franchises/dealerships used to sell for net worth (assets minus liabilities) plus 1 to 3 times “earnings”. According to that old rule of thumb, a dealership with a net worth of $6MM and earnings before taxes of $1,000,000 would be worth somewhere between $7.0MM and $9.0MM. That is a $2MM difference that the seller may not receive if he relies only on industry rules of thumb for valuation purposes; likewise, it is $2MM that a buyer may overpay for the same reason.
Not only must care and caution be exercised in the utilization of “multiples” for valuation purposes but they must also be exercised in the derivation of the multiple - i.e., the type of “earnings” figure to be used must be clearly defined. As you may recall from our last article, there are a multitude of “earnings” figures currently used but we will concentrate our discussion today on the 3 or 4 most common (frequently used) ones. Below please find a brief explanation of accounting terminology as well as the definitions and derivations or the different types of earnings used in the calculation of multiples.
A company’s costs generally fall into two groups – cost of goods sold and cost of operations. The first relates to all the costs/expenses of directly producing the goods or services matched to the revenues (sales) produced by these costs; the second includes all other costs/expenses not directly associated with the production of revenue – i.e., selling, general and administrative expenses.
Subtracting both of these costs/expenses from revenue or sales gives you Operating Profit or Operating Income. Various special expenses (e.g., interest expense) and special forms of income (e.g., interest income) are then subtracted and added to/from Operating Income to arrive at Net Income Before Taxes. After deducting state and federal taxes, one arrives at Net Income (reference the below depiction for an illustrative example).
Revenue/Sales $2,500,000
Cost of Goods Sold (1) 1,200,000
Gross Profit $1,300,000
Operating Expenses
Selling, General and Administrative (2) 850,000
Net Operating Income $ 450,000
Interest Expense 50,000
Net Income Before Taxes $ 400,000
Taxes – State and Federal 100,000
Net Income $ 300,000
(1) Includes depreciation of $50,000; one time non-recurring charge of $40,000.
(2) Includes amortization of $20,000; owner’s salary/benefits of $150,000; owner’s “perks” of $20,000.
As you will soon discover Net Income is the base figure for determining the other types of “earnings” used with “multiples” in certain valuation calculations. The first basic earnings figure derived from Net Income is EBIT – Earnings Before Interest and Taxes. To arrive at this figure you would simply “add back” Interest Expense and Taxes to Net Income (the example below shows you the calculation for all the earnings figures discussed in this narrative).
Another very common “earnings” term is EBITDA - – Earnings Before Interest, Taxes, Depreciation and Amortization. You will most certainly hear this term discussed if you are selling or buying a business as this (and Owner/Seller Discretionary Cash Flow) are the most frequently used terms when describing the earnings of a company or when discussing “multiples”. EBITDA measures the cash flow of a company without any adjustments for one time non-recurring expenses, owner’s salary, etc.
SDE (Seller Discretionary Earnings), ODCF (Owner Discretionary Cash Flow) or SDCF (Seller Discretionary Cash Flow) are basically the same thing – we will use SDCF for our purposes. SDCF is EBITDA (see above) plus adjustments for owner’s compensation/benefits, owner’s ”perks”, non-recurring one time income or expenses, and other discretionary or non-operating income /expenses. This calculation will give you a generalized figure for cash flow to the owner.
The above definitions are more clearly discernible with the following example:
Net income $300,000
Add back: Interest 50,000
Taxes 100,000
EBIT (Earnings Before Interest and Taxes) $450,000
Add back: Depreciation 50,000
Amortization 20,000
EBITDA $520,000
Add back: Owner’s Salary/Benefits 120,000
Owner’s “perks” 20,000
One time non-recurring charges 40,000
SDCF (Seller’s Discretionary Cash Flow) $700,000
As you can see, the “earnings” figure has gone from $300,000 to $450,000 to $520,000 to $700,000. As all of the “earnings” calculations are theoretically correct, one can easily ascertain how important it is to know exactly how earnings are derived and which earnings figure a person is speaking of when describing a business as selling for 2X “earnings” – in the above example, the valuation could range from $600,000 to $1,400,000. That is quite a difference when selling (or purchasing) a business.
Next week we will discuss in more detail (and with additional examples) the impact that “multiples” and “earnings” have on the valuations (and hence the sales/purchase price) of businesses.
See you next week in this same space for our next article. As always, should you have any questions or require additional information please feel free to contact the R/ Fain Group at 832-646-0832 or via our web site.

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Ralph Fain Archive
- Buying a Franchise – Part 2 (March 2007, Issue No. 3, Thursday Edition)
- Buying a Franchise – Part 1 (March 2007, Issue No. 2, Thursday Edition)
- The 12 Step Process (August 2006, Issue No. 4, Thursday Edition)
- “More Fundamentals on Selling” – Non-Competes and Earn-outs (July 2006, Issue No. 2, Thursday Edition)
- “More Fundamentals on Selling” – Part III (June 2006, Issue No. 3, Thursday Edition)
- “More Fundamentals on Selling” – Part II (June 2006, Issue No. 1, Thursday Edition)
- “More Fundamentals on Selling” – Part I (May 2006, Issue No. 1, Thursday Edition)
- “Asset Purchase vs Stock Purchase” – Part II (February 2006, Issue No. 1, Thursday Edition)
- “Asset Purchase vs Stock Purchase” – Part I (January 2006, Issue No. 4, Thursday Edition)
- “Other Factors to Consider When Selling” – Part II (January 2006, Issue No. 4, Thursday Edition)
- “Other Factors to Consider When Selling” – Part I (January 2006, Issue No. 3, Thursday Edition)
- “Sale Structure – Stock Sale” Pros and Cons (January 2006, Issue No. 2, Thursday Edition)
- “Sale Structure – Asset Sale” Pros and Cons (December 2005, Issue No. 5, Thursday Edition)
- “Selecting A Business Broker” (December 2005, Issue No. 3, Thursday Edition)
- “Earnings and Multiples” Part IV (December 2005, Issue No. 1, Thursday Edition)
- “Earnings and Multiples” Part III (November 2005, Issue No. 4, Thursday Edition)
- Earnings and Multiples” Part II (October 2005, Issue No. 3, Thursday Edition)
- Earnings and Multiples” Part I (October 2005, Issue No. 2, Thursday Edition)
- “Valuation – What’s My Business Worth” Part II (September 2005, Issue No. 2, Thursday Edition)
- “Valuation – What’s My Business Worth” Part I (September 2005, Issue No. 1, Thursday Edition)
- Preparing Your Business for Sale/Enhancing Value – Summary (August 2005, Issue No. 3, Thursday Edition)
- "Enhancing Value – Financial Perspective Part VII" (August 2005, Issue No. 2, Thursday Edition)
- "Enhancing Value – Financial Perspective Part VI" (August 2005, Issue No. 1, Thursday Edition)
- "Enhancing Value – Financial Perspective Part V" (July 2005, Issue No. 4, Thursday Edition)
- "Enhancing Value – Financial Perspective Part IV" (July 2005, Issue No. 2, Thursday Edition)
- "Enhancing Value – Financial Perspective Part III" (July 2005, Issue No. 1, Thursday Edition)
- "Enhancing Value – Financial Perspective Part II" (June 2005, Issue No. 4, Thursday Edition)
- "Enhancing Value – Financial Perspective Part I" (June 2005, Issue No. 2, Thursday Edition)
- “Preparing Your Business For Sale – Part IV(B)” (May 2005, Issue No. 4, Thursday Edition)
- “Preparing Your Business For Sale – Part IV(A)” (May 2005, Issue No. 1, Thursday Edition)
- “Preparing Your Business For Sale – Part III” (April 2005, Issue No. 4, Thursday Edition)
- “Preparing Your Business For Sale – Part II” (April 2005, Issue No. 3, Thursday Edition)
- “Preparing Your Business For Sale” (April 2005, Issue No. 2, Thursday Edition)
- Tutorial on Selling Your Business “Why Am I Selling”? (March 2005, Issue No. 5, Thursday Edition)
- Why a Business Broker (March 2005, Issue No. 3, Thursday Edition)
- Buying and Selling Businesses (and Related Topics) (March 2005, Issue No. 2, Thursday Edition)
- Who Is Ralph Fain? (March 2005, Issue No. 1, Thursday Edition)
- Utilizing A Broker, Benefits To Seller (February 2005, Issue No. 4, Thursday Edition)
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