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HOUSTON BUSINESS REVIEW
TUTORIAL ON SELLING YOUR BUSINESS "Enhancing Value – Financial Perspective Part VI" By Ralph Fain
Ralph Fain is a principal in the brokerage firm, R/Fain Group. Mr. Fain also has over 20 years of broad business experience with Fortune 500 companies. R/ Fain Group is a professional business brokerage firm which confidentially represents the interests of various sellers and buyers. Each week Mr. Fain will give tips on Business Brokering, and how to sell your business.
In our last article, we discussed the need for proper coding/classification of accounting and financial transactions and the need for legal and transparent tax strategies. We also briefly reviewed the definition of cash flow and defined and gave examples of “add-backs”. Today’s article will demonstrate the importance of variance analysis, the importance of proper accounting classification and the importance of “add-backs” in the valuation of a company.
In past articles, we had defined discretionary cash flow (for our purposes) as net income (profit/earnings) plus “add-backs” for depreciation, amortization, owner’s/family’s salaries/benefits (particularly any excessive amounts but in some cases the entire amounts), owner’s/family’s prerequisites (“perks”), significant one-time expenses, and, in certain cases interest charges.
“Adding-back” the above described items to Net Income allows one to arrive at a figure generally regarded as gross cash flow (i.e., Net Income plus “add-backs”). From this figure, you would want to deduct the cost of reasonable salary/benefits for someone to operate/manage the business (whether this is the buyer or someone else designated by the buyer) – the resultant figure roughly approximates net cash flow (or cash flow before debt service). Finally, from this figure, you would want to deduct the cost of debt service (amount of principal and interest paid on a note financing the purchase of the business) – this gets you to what is commonly referred to as cash flow after debt service (net net cash flow). [Note: the above definitions of cash flow are generic in nature and are intended only to provide the reader a fundamental mechanism for his/her utilization. The definitions above are not intended to be identical to the theoretical accounting definition of cash flow.]
As you may recall from recent articles, we had performed variance analysis for a company’s financial statements for the years 2002-2004. The results of that analysis led us to restate the 2004 financial statement due to improper accounting classification/coding errors of certain expenditures during the year 2004; one of the accounting errors was $150,000 in capital expenditures being inadvertently expensed instead of capitalized (as additions to assets). This error caused the company’s Net Income to be understated (too low) for the year ; correction of the error allowed us to more accurately reflect the company’s financial results for that year and resulted in an $150,000 increase to Net Income.
Additionally, consider the following scenario: Our company has a net income (per original 2004 year end financial statement) of $18,000; during 2004, owner was paid salary/benefits of $175,000 and several family members were employed in the business with collective salaries/benefits of $200,000 (a new owner/buyer could replace these family members, including you (the current owner), with new employees for $180,000 in salaries/benefits); depreciation for the year was $35,000 and one–time moving expenses of $40,000 were incurred; interest of $20,000 was paid on a business note during the year (a buyer’s principal/interest payments on a business note to purchase the company will average $50,000/yr; and owner’s “perks” for 2004 were determined to be $15,000 (new owner/buyer will have no “perks”). With these facts and the above noted adjustment in mind, please note below what happens to the calculation of cash flow:
Net Income as originally shown per 2004 Financials $ 18,000
Adjustments due to accounting errors $150.000
Net income as restated (prior to add-backs) $168,000
Add- backs
Owner’s salary/benefits $175,000
Family’s salaries/benefits $200,000
Replacement ees’ salaries/benefits (180,000)
Depreciation $35,000
One-time moving expense $40,000
Owner’s “perks” $15,000
Interest $20,000
Net “add-backs” $305,000
Net cash flow $405,000
Other adjustments
Debt service of new owner/buyer (50,000)
Cash flow to owner after debt service ( net net cash flow) $355,000
As you can see from the above, the results of variance analysis coupled with a basic “re-casting” of financial information has increased the Net Income of the company from the originally reported $18,000 to a $405,000 Net Cash Flow figure. The value of the company has most probably increased substantially and is now to be calculated based upon a multiple of either $405,000 or $355,000 depending upon your valuation methodology. Simply by making a few acceptable and legitimate adjustments, the value of the business has been increased appreciably in the eyes of the buyer.
As you can see from the above example, the understanding of certain basic accounting/tax concepts coupled with the requisite adjustments/”add-backs” by the owner/seller can have a major impact on the valuation and, hence, the sales price of a business. Further, by being able to document the revisions, you have increased your credibility and the reliability and accuracy of your company’s financial documentation and, consequently, the buyer’s confidence in you and your company has been enhanced – you have won more than half of the battle!
See you in this same space for the next article which will continue the discussion regarding improving the financial presentation of your company. As always, should you have any questions or require additional information please feel free to contact the R/ Fain Group at 832-646-0832 or via our web site.

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Ralph Fain Archive
- Buying a Franchise – Part 2 (March 2007, Issue No. 3, Thursday Edition)
- Buying a Franchise – Part 1 (March 2007, Issue No. 2, Thursday Edition)
- The 12 Step Process (August 2006, Issue No. 4, Thursday Edition)
- “More Fundamentals on Selling” – Non-Competes and Earn-outs (July 2006, Issue No. 2, Thursday Edition)
- “More Fundamentals on Selling” – Part III (June 2006, Issue No. 3, Thursday Edition)
- “More Fundamentals on Selling” – Part II (June 2006, Issue No. 1, Thursday Edition)
- “More Fundamentals on Selling” – Part I (May 2006, Issue No. 1, Thursday Edition)
- “Asset Purchase vs Stock Purchase” – Part II (February 2006, Issue No. 1, Thursday Edition)
- “Asset Purchase vs Stock Purchase” – Part I (January 2006, Issue No. 4, Thursday Edition)
- “Other Factors to Consider When Selling” – Part II (January 2006, Issue No. 4, Thursday Edition)
- “Other Factors to Consider When Selling” – Part I (January 2006, Issue No. 3, Thursday Edition)
- “Sale Structure – Stock Sale” Pros and Cons (January 2006, Issue No. 2, Thursday Edition)
- “Sale Structure – Asset Sale” Pros and Cons (December 2005, Issue No. 5, Thursday Edition)
- “Selecting A Business Broker” (December 2005, Issue No. 3, Thursday Edition)
- “Earnings and Multiples” Part IV (December 2005, Issue No. 1, Thursday Edition)
- “Earnings and Multiples” Part III (November 2005, Issue No. 4, Thursday Edition)
- Earnings and Multiples” Part II (October 2005, Issue No. 3, Thursday Edition)
- Earnings and Multiples” Part I (October 2005, Issue No. 2, Thursday Edition)
- “Valuation – What’s My Business Worth” Part II (September 2005, Issue No. 2, Thursday Edition)
- “Valuation – What’s My Business Worth” Part I (September 2005, Issue No. 1, Thursday Edition)
- Preparing Your Business for Sale/Enhancing Value – Summary (August 2005, Issue No. 3, Thursday Edition)
- "Enhancing Value – Financial Perspective Part VII" (August 2005, Issue No. 2, Thursday Edition)
- "Enhancing Value – Financial Perspective Part VI" (August 2005, Issue No. 1, Thursday Edition)
- "Enhancing Value – Financial Perspective Part V" (July 2005, Issue No. 4, Thursday Edition)
- "Enhancing Value – Financial Perspective Part IV" (July 2005, Issue No. 2, Thursday Edition)
- "Enhancing Value – Financial Perspective Part III" (July 2005, Issue No. 1, Thursday Edition)
- "Enhancing Value – Financial Perspective Part II" (June 2005, Issue No. 4, Thursday Edition)
- "Enhancing Value – Financial Perspective Part I" (June 2005, Issue No. 2, Thursday Edition)
- “Preparing Your Business For Sale – Part IV(B)” (May 2005, Issue No. 4, Thursday Edition)
- “Preparing Your Business For Sale – Part IV(A)” (May 2005, Issue No. 1, Thursday Edition)
- “Preparing Your Business For Sale – Part III” (April 2005, Issue No. 4, Thursday Edition)
- “Preparing Your Business For Sale – Part II” (April 2005, Issue No. 3, Thursday Edition)
- “Preparing Your Business For Sale” (April 2005, Issue No. 2, Thursday Edition)
- Tutorial on Selling Your Business “Why Am I Selling”? (March 2005, Issue No. 5, Thursday Edition)
- Why a Business Broker (March 2005, Issue No. 3, Thursday Edition)
- Buying and Selling Businesses (and Related Topics) (March 2005, Issue No. 2, Thursday Edition)
- Who Is Ralph Fain? (March 2005, Issue No. 1, Thursday Edition)
- Utilizing A Broker, Benefits To Seller (February 2005, Issue No. 4, Thursday Edition)
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