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HOUSTON BUSINESS REVIEW
Search Engine Reach of Houston Media Websites
By HBR Staff
DomainTools.com is a nationally recognized, independent monitor of web performance. Among the categories reviewed is Search Engine Optimization (the process of improving the quantity and quality of traffic to a web site from search engines).
In Houston, this is how several major media web sites ranked (with 100 percent being a perfect score):
Newspapers
Houston Chronicle. Chron.com has a Search Engine Optimization rating of 82%.
Houston Business Journal (HoustonBusinessJournal.com) has a Search Engine Optimization rating of 86%.
TV Stations
KPRC (Click2Houston.com) has a Search Engine Optimization rating of 87%.
KHOU (KHOU.TV) has a Search Engine Optimization rating of 57%.
KTRK (KTRK.com) has a Search Engine Optimization rating of 70%.
Radio
KTRH has a Search Engine Optimization rating of 59%.
KPRC has a Search Engine Optimization rating of 55%.
KSEV has a Search Engine Optimization rating of 80%.
News Websites
HoustonBusinessReview.com has a Search Engine Optimization rating of 92 percent.
HoustonBusinessReview.com is the only local website that has a DomainTools.com rating of an "A" (with 90% plus being an "A"). This rating is usually relegated to national media. For example:
Forbes.com has a Search Engine Optimization rating of 91%.
Fortune.com has a Search Engine Optimization rating of 92%.
CNNMoney.com has a Search Engine Optimization rating of 92%.
However, many prominent national media failed to reach the 90 percent threshold, including the Wall Street Journal, ABC News, MSNBC.com, and many others.
For more information on DomainTools.com and its ratings, visit its website.
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