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HOUSTON BUSINESS REVIEW
15-Minute Marketing
By Cathy Stucker
Do you think you don't have enough time to market? Here's a solution that can help you get started on marketing, or any other task you've been putting off.
Promise yourself you will spend 15 uninterrupted minutes working on one aspect of marketing. Edit the copy for your brochure. Update your email signature file. Make some phone calls. Revise a web page. Send a letter. Post a message to an email list. Or identify a media outlet and send your most recent press release to them.
You'll be amazed by what you can accomplish in just 15 minutes. Think you can't get anything done in that short time? How long does it take to clean your house? How long does it take if your mother-in-law will be there in 15 minutes? I rest my case!
Set a timer (so you don't watch the clock) and focus on your task for 15 minutes. Don't answer the phone or get distracted by anything else. When the timer goes off, you can stop. Of course, if you are on a roll, you might want to keep going for a little longer, but don't keep at it for so long that you lose focus.
There is nothing magic about 15 minutes. Make it 20 or 30 minutes, if you wish. Just commit to spending that time intently working on the task at hand.
By the way, this technique can work for anything else you've been putting off. Tackle filing for 15 minutes a day and watch the stacks of paper shrink.
Schedule your 15 minutes every day and see how that 15 minutes affects your results!
As the Idea Lady, Cathy Stucker can help you attract customers and make yourself famous. Get a free tip every Tuesday when you subscribe to Bright Ideas at http://www.idealady.com/.
Copyright 2003, Cathy Stucker
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